to date, and will be available to rent or buy on digital platforms Dec. It's earned a disappointing $57.4 million in the U.S. was the first major studio to release a high-budget movie into theaters during the COVID-19 outbreak in the U.S., with Christopher Nolan's wildly ambitious action thriller "Tenet." The $200 million movie suffered from mostly lukewarm reviews and no A-list stars, and opened to just $20.2 million in late August, as coronavirus cases spiked across the country. We've already seen a shift with the number of event movies that are moving to Netflix and Amazon and are available at the push of a button, and this is the biggest disruption yet to the traditional distribution model."
But people probably won't go out in the way they once did or at the same levels if they know they can get the same thing at home right away. "People will still go to see movies in one form or another and will pay a premium to see certain movies on a big screen in a good, communal environment.
"I think there's definitely an appetite for people to get back to safely see a movie in a theater," Welk says. But after months pent up inside due to the pandemic, many consumers will also be hungry to return to theaters next year and experience sci-fi/fantasy epics like "Dune" on the big screen.
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